5 edition of Building better ads found in the catalog.
Published 1987 by Administrator in National Association of Home Builders of the United States
|Statement||National Association of Home Builders of the United States|
|Publishers||National Association of Home Builders of the United States|
|The Physical Object|
|Pagination||xvi, 109 p. :|
|Number of Pages||60|
nodata File Size: 7MB.
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The company—and a few others, including Chipotle and Unilever—are at the forefront of an emerging trend in advertising: the adoption of aspects of corporate responsibility to advance business objectives.
Transparency Transparency in advertising has surfaced related to two recent debates—about native advertising, or the creation of advertising that mimics pure content or entertainment, and big data, or the use of data to narrowly target consumers with information or messages that are most likely to appeal to them.
But the Ad Library is so much more than this.
Instead, they are researching their options.