3 edition of A Concise Guide to Market Research found in the catalog.
Source title: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
|LC Classifications||Jul 30, 2014|
|The Physical Object|
|Pagination||xvi, 65 p. :|
|Number of Pages||85|
nodata File Size: 1MB.
The relation between theory and how marketing research methods are executed in IBM SPSS Statistics is excellent.internet and social networking data•3rd year master's student. His research has been published in journals such as Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Business Research.
A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Uses IBM SPSS version 22 About the Author Marko Sarstedt is a Professor of Marketing at the Otto-von-Guericke-University Magdeburg Germany and Adjunct Professor at the University of Newcastle Australia. The single case study and numerous educational elements that have been included in the third edition greatly facilitate learning.
A single case and dataset used throughout the book to facilitate learning• Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. He is also program director at the Centre for Workplace Leadership, a fellow at the EU centre for shared complex challenges, as well as a fellow at the Centre for Business Analytics at Melbourne Business School.
This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Customer Reviews: What a wonderful book. The book covers everything you need e.outlier detection and missing value analysis• Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more• Usually ready to be dispatched within 3 to 5 business days, if in stock•
Erik Mooi is a Senior Lecturer of Marketing at the University of Melbourne Australia and Aston Business School United Kingdom.
Links to additional material and videos via the Springer Multimedia App Marko Sarstedt is chaired professor of Marketing at the Otto-von-Guericke-University Magdeburg Germany.
Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail.