Last edited by Springer
26.05.2021 | History

3 edition of A Concise Guide to Market Research found in the catalog.

A Concise Guide to Market Research

The Process, Data, and Methods Using IBM SPSS Statistics

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      • Source title: A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)

        StatementSpringer
        PublishersSpringer
        Classifications
        LC ClassificationsJul 30, 2014
        The Physical Object
        Paginationxvi, 65 p. :
        Number of Pages85
        ID Numbers
        ISBN 103642539645
        Series
        1nodata
        2
        3

        nodata File Size: 1MB.


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A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics by Marko Sarstedt, Erik Mooi, Paperback

The relation between theory and how marketing research methods are executed in IBM SPSS Statistics is excellent.internet and social networking data•3rd year master's student. His research has been published in journals such as Journal of Marketing, the Journal of Marketing Research, the International Journal of Research in Marketing, and the Journal of Business Research.

A comprehensive Web appendix includes additional analysis techniques, datasets, video files, and case studies. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Uses IBM SPSS version 22 About the Author Marko Sarstedt is a Professor of Marketing at the Otto-von-Guericke-University Magdeburg Germany and Adjunct Professor at the University of Newcastle Australia. The single case study and numerous educational elements that have been included in the third edition greatly facilitate learning.

Welcome to the Third edition!

A single case and dataset used throughout the book to facilitate learning• Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. He is also program director at the Centre for Workplace Leadership, a fellow at the EU centre for shared complex challenges, as well as a fellow at the Centre for Business Analytics at Melbourne Business School.

This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Customer Reviews: What a wonderful book. The book covers everything you need e.outlier detection and missing value analysis• Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more• Usually ready to be dispatched within 3 to 5 business days, if in stock•